This week, Vodafone unveiled its app store initiative. There has been a lot of buzz around it and more details about the store became available:

Billing
Vodafone customers can buy applications via their regular phone bill. It is very likely that you will be able to buy applications with one single click, creating a low treshold for consumers. This also enables micro payments and in-application billing, something none of the existing app stores are offering yet. Vodafone customers that do not have a subscription but use pre-paid will also be able to buy applications through their pre-paid account.

Revenue share
The revenue share for developers is said to be 70%, in line with most other app stores. This is way better than what developers are currently receiving from selling their apps through most operator portals.

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