
Only a few days ago we wrote about new monetizing methods on the 360 platform. As it seems now, Vodafone wants to get a piece of the Android application sales as well, by opening the Android App Shop on their 360 platform.
To build and maintain this store, Vodafone made a deal with Arvato Mobile, a German based provider of digital entertainment. While Arvato is targeting on free content, publishing paid apps is also possible. For sales in the App Shop the common 70/30 split will be applicable and billed via carrier billing. Initially, the Android App Shop will be available in the UK, the Netherlands, Germany, Italy, Portugal, and Spain, but since the Vodafone network covers many more countries, expansion is expected.

Vodafone App Shop Slide, source: BluMedialab




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