At the beginning of June, Sony Ericsson announced the addition of applications to their already existing store for mobile content, PlayNow arena.

Now, the first applications are available in the store. We made an overview of what is available today.
Content
Both paid and free applications are available. The store supports J2ME and Symbian platforms. Today, 85 applications are available, of which 5 are free. Paid applications are priced between €2,50 and €10.
Free content is delivered by Getjar. The publishers with the most paid apps in PlayNow arena are Handmark and Lonely Planet.
All free and paid application are categorized in these categories:
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Developers can submit their applications on submit.sonyericsson.com.
Phone & country support
Applications are offered in the 13 countries that currently support PlayNow arena. The store is compatible with 38 Sony Ericsson phone models and will roll out to further markets and models over the year.
Billing
Right now credit card and premium SMS billing are available in PlayNow.
We will track the available applications in PlayNow arena; it will be interesting to see how fast more free and paid content will be available and when the store will be accessible directly from the phone. We also updated this in our mobile app store overview.

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