| It is our pleasure to release our monthly Distimo Report, based on December 2009 data. |
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This report covers five application stores: Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store and Windows Marketplace for Mobile.
This month’s most important findings are:
You can download the report here. |
| This report was covered on TechCrunch here. |
Nokia has started to send out weekly newsletters to all users that have an Ovi Store account. This account is mandatory if you want to download free or paid content from the Ovi Store. In the newsletter Nokia provides application recommendations, based on the following devices: N97, N95, 5800 Xpress Music, E71 and E63.
In this week’s newsletter, 4 applications are promoted, of which 3 paid:
Ovi Store weekly newsletter
It is not completely clear how these applications are selected and if developers have any influence on this. We’ll keep track of the promoted apps in this newsletter to learn more and see the impact on popularity from this app promotion.
Nokia N900
December 31st, we wrote about Nokia Ovi Store showing the first Maemo apps for the N900, which is the first phone running this operating system. Just today Nokia announced that they released Ovi in beta for the N900, offering a collection of hand-picked content.
You can find the store on your N900 in the main menu of your device. Alternatively, you can visit the Ovi Store from your computer and select the N900 from the Nokia Mobile Selector (under All mobiles).
Currently, there are 30 applications available for the device, which are all free. Although Nokia says that there are already paid applications available (among which Documents To Go), we have not been able to find them in the store.
In November, Nokia launched the N900 phone, the first model running Maemo, a Linux based operating system. Nokia plans to launch more phones with Maemo in 2010. It was already expected, but now the signs are very clear: Maemo Applications are coming to the Ovi Store.
The Nokia Ovi Store currently shows the first Maemo apps:
Maemo apps in Nokia Ovi Store
The N900 is not included in the list of supported devices of Ovi Store, but several applications for Nokia’s new platform are already visible. Thanks to Allaboutphones.nl for spotting this.
The Ovi Store now contains 29 Maemo applications, which are all free. It is expected that Nokia will announce full support for Maemo in Ovi Store early January. We updated Appstores.info with these details.
At a roundtable event in London, George Linardos, Nokia’s VP of Product & Media, said that their Ovi Store currently is generating close to 1 million downloads a day. “Download numbers are growing 100% month-on-month”, he said. Currently, the “typical user” downloads 9.5 items, and Nokia is targeting 300 million users in 2011, where they define users as one who has used Nokia’s service once in six months.
Nokia Ovi Store
Additionally, in an interview at Nokia’s Capital Markets Day event the company said that a completely new version of the Ovi Store (2.0) will be launched in the first half of 2010, which “is a very, very strong new rewrite”. Linardos: “It’s being built from scratch with a few legacy components, which will be phased out over the course of 2.1 and 2.2. So it’ll probably be about 75% from scratch, and three or four months after that it will be 100%.”
The Nokia Ovi Store has been live for four months. At its launch, 555 items were available in the store, of which 90% was paid.
To see how the available content is developing, we are tracking all items in the store. We made an overview of the number of available content items since its launch:
Nokia Ovi Store content
The store now has 3,239 items available, of which still the largest part paid. For all types of content, the proportion of free and paid items has been stable.
Applications are the fastest growing type of content in the store, with an increase of over 25% in the last month. Games are also showing growth over 20%. The other content types are growing slower, with the amount of Audio & Video items even decreasing.
We will keep tracking the content. Nokia Ovi Store will be added to our Distimo Report in the coming months, and we updated our mobile app store overview incorporating the numbers mentioned above.
The Nokia Ovi Store has been live for three months. At its launch, 555 items were available in the store, of which 90% paid.
To see how the available content is developing, we are tracking all items in the store. We made an overview of the number of available content items since its launch:
Content in Nokia Ovi Store
Right now, 2,810 items are available. This is a growth of 30% over the last 6 weeks. The proportion paid content is pretty stable around the 90%, which was the case from the store launch.
The fastest growing area is Applications. During the last six weeks, the number of available apps grew over 40%.
These numbers do not get close to the Apple App Store yet, but are clearly growing. An increasing number of developer that have popular applications in other stores, are entering the Ovi Store, which definitely helps in providing compelling content to consumers. See for example Shazam and Shozu.
Today, Symbian announced its step into the app store world, by launching Horizon. Horizon will not be a complete app store itself, but more an intermediary between mobile developers and several different stores. The Symbian platform is used on a wide range of mobile phones across manufacturers, and they want to get the best content to their platform:
Symbian says it will provide assistance in developing an mobile application, getting the application into different app stores that use the Symbian platform, marketing the app, and reconciling the billing across the the different stores—all without taking a cut, according to Shaun Puckrin, head of community support for Symbian and the man currently running the Horizon program. (via Venturebeat)
So it’s not really a store, but more a developer program to help getting apps on the market. Developers will be able to submit their applications to the Horizon program, after which Horizon will take care of signing, uploading and getting payments in multiple stores. The initial supported stores are Nokia Ovi Store and Samsung Application Store. The last one is also interesting, see our post of earlier today.
The first apps will be published through Horizon this summer. Interested developers can sign up here.
The Nokia Ovi Store has been live for six weeks. At the launch, 90% of all content was paid. To see how this is developing and at what rate the content grows, we are tracking all items in the store. We made an overview of the number of available content items since its launch:
Content in Ovi Store
Right now, there are 2,174 items available in the Ovi Store, of which 88% is paid. The proportion free and paid items has been constant over the last weeks. The number of applications has increased 7% over the last two weeks, with still more than 60% paid content.
(more…)
Nokia Ovi Store was launched three weeks ago. For billing, consumers mainly had to rely on credit card. Not an ideal situation; not all youngsters have credit cards, and it’s just an extra step filling in those details if you want to buy a cool game or app.
Good news: Nokia announced it has signed deals with 27 operators to offer billing to Ovi Store users. This means that you will be able to buy an application with just one click, and the purchase will be charged to your phone bill. Easy and clear for the consumer.
Content in the store today
Ovi Store was launched with around 1.200 content items, of which 90% paid.
Today, there are 1.488 items available in the store, of which are still more than 90% paid. This significant percentage paid content is mainly caused by games and personalization items. If you look specifically at applications, the paid percentage is lower, 70%.
(more…)
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