To celebrate Black Friday, Apple put up a new section titled “App Store Essentials – Black Friday”. As we monitor all apps worldwide, we are able to track the influence of this promotion on the rankings of the featured applications.

Below you can find the rankings of these apps in the category they were published in:

Santa’s List – Christmas Gift Organizer entered the Productivity Top 100 because of the promotion, as well as Pocket Price (Lifestyle) and TheFind (Lifestyle), all achieving a ranking of 33 or better. Christmas Gifts List even entered the Overall Top 100 because of the promotion.

Being one of the apps in these promotional places greatly influences rankings and hence downloads, as we have seen before with “Apps for Everything” and “App Store Picks“. We will keep you posted on other promotional events by Apple.