| It is our pleasure to release our monthly Distimo Report, based on December 2009 data. |
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This report covers five application stores: Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store and Windows Marketplace for Mobile.
This month’s most important findings are:
You can download the report here. |
| This report was covered on TechCrunch here. |
September 5th Google added, among other categories, the Themes category to Android Market. A few days ago we reported on BlackBerry adding the Test Center category to App World; and just today we noticed that BlackBerry App World added a Themes category as well. Right now the Themes category contains the following subcategories:
The Themes category already contains 152 applications, compared to only three applications (MySpace, eBay and Role Call Reminder) in the Test Center category, while that category was launched about two weeks ago. The average price is $6.15, with a small percentage of apps being free.
Besides Google Android Market and BlackBerry App World, Nokia Ovi Store has a Themes category as well. The Apple App Store and Windows Marketplace for Mobile lack a similar category.
BlackBerry App World has been around since April this year and quite a lot happened since then:
Now Research In Motion announced the launch of Test Center. This is a special category within App World that contains applications in beta. This allows developers to get early feedback on their applications before launcing a final version in App World:
App World Test Center
Today, Test Center contains 3 applications; MySpace, eBay and Role Call Reminders. Developers that want to have their applications in Test Center can submit them to BlackBerry for review, just like for the normal application categories.
This week, the BlackBerry Developer Conference was held. During the conference some interesting announcements on BlackBerry App World were made:
(via IntoMobile)
Apple was the first store supporting In-App Purchasing, allowing developers to monetize both free and paid applications in various new ways. See more in our latest report. Good news for BlackBerry developers, App World will also start supporting In-App Purchasing in 2010. It is not yet clear if this will be available for both free and paid applications.
Right now, consumers that purchase an application in App World, pay using PayPal. In 2010, carrier billing will also be supported. This will make it a lot easier to purchase an application, where the amount will end up on the user’s monthly phone bill. Carriers and countries that will have carrier billing are yet to be announced.
Like previously announced, more content is coming to App World. Themes will now also be available in the store. A new type of content, Widgets, will also be supported. For the user, there will be no notable difference between the current applications and new added widgets in App World. Both Themes and Widgets are today not yet available in the store, but are coming soon.
Every month we publish a report highlighting trends in the different mobile app stores. Distimo Report for October 2009 is now available.
The report covers the Apple App Store, Google Android Market and RIM’s BlackBerry App World.
You can download the free report here.
New and noteworthy:
The report was covered by TechCrunch here.
BlackBerry App World has been available for consumers in 18 different countries since the end of August. After adding support for Latin American countries, App World has now entered India:
The on-device application store brings together a wide range of free personal and business applications for users to discover, including applications specifically built for the Indian Market.
India-specific applications available at launch include Hungama MyPlay, CNBS TV18, Moneycontrol, Mundu Radio and Arrow matics.
According the latest AdMob Mobile Metrics report, which measures traffic among 15,000 mobile websites that display AdMob advertising, India is the number 2 country in terms of traffic, directly behind the United States:
Though India is the second largest country in terms of AdMob’s traffic, the share of BlackBerry phones is very limited:
Smartphone requests by manufacturer
Where BlackBerry has a 14% share in smartphone ad requests in the US, in India AdMob sees less than 2% BlackBerry devices among smartphones. This data is very dependent on the AdMob mobile website inventory in India. Considering the fact that over 6% of total AdMob ad requests comes from India, it is however a nice presentation of the differences in BlackBerry share between countries. Although BlackBerry has very limited presence in India, the total amount of mobile subscribers in this country is stull huge: 400 million. It will be interesting to see how large the App World will grow in India, and what content will be available.
The BlackBerry App World launch in India has been added to our mobile app store overview.
Blackberry App World
BlackBerry App World has been live since April this year and is available in 18 countries. The store now contains 2,998 applications. For an overview of the most popular content and pricing, see our latest free report. In the store applications in the common application categories are available. Now several rumors point to support for more than applications.
BlackBerry App World is rumored to support themes from November 9th. Nokia is already offering more content than applications and games in its store. From the Ovi Store launch, personalization items such as themes and ringtones, and audio & video have been filling half the store. Will the same happen for BlackBerry?
Research in Motion is continuing the worldwide roll-out of BlackBerry App World. Initially, App World was only available in the US, UK and Canada. At the end of last month, 10 European countries got access as well. Now App World has also launched in five Latin American countries, with more to follow soon. The first five countries are Argentina, Brazil, Chile, Mexico and Venezuela.
In total, consumers from 18 different countries can now download App World to their BlackBerry and start downloading and purchasing applications. Developers that want to publish applications in App World for consumers in these countries can submit applications here.
This is the content that is available today in App World:
In total 2,310 application are available in App World today. Surprisingly for a business oriented phone, 30% of these are Games. Other large categories are Utilities, Reference & eBooks, Entertainment and Productivity.
Last week, Research In Motion made the announcement that Blackberry App World would be coming to more European countries. Until know, only the US, Canada and UK have access.
App World has just launched in these 10 countries:
Starting now, consumers in these countries can download App World to their BlackBerry and start downloading and purchasing applications. Developers that want to publish applications in App World for consumers in these countries can submit applications here.
Research In Motion just announced that Blackberry App World will go live in a selection of European countries on July 31st. It was announced earlier that the store would come to Europe this month, but now the details are also clear.
These 10 countries will get access:
Developers that want to publish applications in App World for consumers in these countries can submit apps starting July 26. It will also be possible to target applications to specific languages or Blackberry models.
We’ll post an update when the store is live to see what content will be available for European users.
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