In the past few days a lot of buzz went around about the removal of more or less explicit sexual content apps from the Apple App Store. Apps like Wooble iBoobs, were removed from the store while other explicit apps like the Playboy app remained. In total 5,000 apps, are said to be pulled away. From our data we saw a decrease over the weekend of 2,000 apps. This most likely is the first weekly decline since the store launched.
Now developers that are trying to add new apps through iTunesConnect, can select a new category (screenshot) called ‘explicit’, however the category doesn’t show up in the actual App Store yet. We’ll keep you posted if Apple will launch this category anytime soon.









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