Posts Tagged ‘apple app store’

Case Study: The Impact Of A Lower Price On Your Ranking In The Apple App Store

Tuesday, August 17th, 2010

Last week, turn-by-turn navigation app company Navigon discounted all their navigation apps in the Apple App Store by 50%, to celebrate the first anniversary of its MobileNavigation iPhone apps in the App Store. MobileNavigator is one of most popular turn-by-turn navigation application for the iPhone. Navigon claims that they have sold more than a million iPhone apps on the App Store and is currently one of the top 5 grossing iPhone apps on the US App Store.

Navigon’s MobileNavigator iPhone apps were on sale for four days, starting August 12 and ending August 15, We analyzed the impact of this sale on the application’s ranking in the store. The chart below displays the rank of MobileNavigator Europe in France for the first seventeen days of August. The sale period is indicated using a light gray box.

Top Overall rank of MobileNavigator Europe in France

Top Overall rank of MobileNavigator Europe in France

Before the sale started, the MobileNavigator Europe app was ranked between rank 150 and 300 in the Top Overall category. At the first day of the sale, its rank instantly increased to a number 5 position. After the 3-day sale, the rank started dropping again and lowered to a position of 48. An interesting fact is that the estimated total revenue of Navigon also increased during the sale, which can be concluded based on the higher rank (increased from #9 to #1) in the Top Overall Top Grossing list.

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Posted in Apple App Store for iPhone | No Comments »

Apple Launches App Store Volume Purchase Program

Thursday, August 12th, 2010

Apple recently launched the “App Store Volume Purchase” program, which makes it easier for educational institutions to purchase iOS apps in volume and distribute those apps to employees and students. The program also allows app developers to offer special pricing for purchases of 20 apps or more.

In order to make purchases on the Apple Online Store for Education, Apple has to verify if the purchaser is authorized by their institution to encumber funds on behalf of the institution. Authorized purchasers are able to check out (purchase) quotes/proposals that have been submitted by other employees of an institution. Purchases may be made with a valid purchase order number or PCard.

Volume Vouchers can be purchased at the Apple Store for Education in denominations of $100, $500, $1000, $5000, $10,000. These vouchers can be bought on behalf of the educational institution by an Authorized Purchaser, and they may use purchase orders.

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Posted in Apple App Store for iPad, Apple App Store for iPhone | No Comments »

Apple App Store “Try Before You Buy”

Friday, August 6th, 2010

Apple added a new section to the Apple App Store for iPhone and iPad, called “Try Before You Buy”. This is a promotional placement where Apple highlights free lite versions of popular paid applications. The intention is obviously to lower the barrier for consumers to purchase a paid application, because they can first get a feeling of the app in a limited form. At this moment the “Try Before You Buy” section contains 98 iPhone applications.

Apple App Store - Try Before You Buy section

Apple App Store - Try Before You Buy section

If consumers purchase an application in the Apple App Store for iPhone or iPad, there is no re-fund mechanism in place in case a consumer is not happy with the purchase. Therefore many developers have built lite versions which are offered for free, so consumers can first take the app for a spin. It is not clear if Apple has any plans to start offering refunds. Other stores like the Google Android Market already have in fact a refund policy; consumers can return applications within 24 hours after the purchase and get a full refund.

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Posted in Android Market, Apple App Store for iPad, Apple App Store for iPhone | No Comments »

Apple Rolls Out ‘iAd For Developers’

Thursday, July 29th, 2010

iAds

Apple already rolled out the iAd Network that enables advertisers to ‘put their brand into the hands of consumers’. Now, Apple also rolled out iAds for Developers, enabling developers to promote their applications in other apps. This is similar to Flurry’s AppCircle initiative, which Flurry calls a ‘cross-selling solution’ for mobile applications.

According to Business Insider, Apple currently charges 25 cents per click for iAd for Developers. As they note, this is cheaper than Apple’s iAd for brand advertisers program: 1 cent per impression and $2 per click. Apple however does not only profit from iAd’s for Developers 25 cents per click, but also the -hopefully- increasing download and revenue figures of the Apple App Store in its entirety.

According to Apple’s iAd for Developers FAQ, competitors ads can be excluded from advertising in your own app, based on keywords, URLs and app ID’s. Apple will then choose the ads they think are most relevant; there is no option to choose specific applications you would like to be promoted.

via: Mobile Entertainment

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Posted in Apple App Store for iPad, Apple App Store for iPhone | No Comments »

Updated On Appstores.info: Apple App Store for iPad and iPhone

Wednesday, July 21st, 2010

Apple announced new figures for its third quarter, and we have updated appstores.info accordingly:

  • Apple began selling iPads during the quarter, with total sales of 3.27 million
  • There are 100 million iOS devices out there now

Additionally, 1.7 million iPhone 4s were sold in the five initial countries. Apple also told 5 billion applications have been downloaded so far with a total revenue share for developers of 1 billion USD. Please note however that these figures haven’t been updated since Apple announced the iPhone 4.

Tim Cook, Apple’s COO, was particularly positive about iPad’s sales:

It took 20+ months to sell the first million iPods. It’s one month for iPad. It’s not taking a typical early-adopter curve. Our guts tell us that this market is very big. And the iPad is defining the market.

via: TechCrunch

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Posted in Apple App Store for iPad, Apple App Store for iPhone | No Comments »

Distimo Publishes Latest Report: May 2010

Tuesday, June 1st, 2010

Distimo Report LogoIt is our pleasure to release our latest Distimo Report.

This report covers the Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile for April 2010, with additional focus on iPhone applications in the Apple App Store during the period November 2009 – April 2010. The major findings are:

  • In the Apple App Store, paid applications in the Top Overall, Games, Business and Entertainment categories stay in these categories for 27, 39, 59 and 38 days on average, respectively. Free applications stay in the Top 100 for a significantly shorter time in the Top Overall, Games and Business categories, with 19, 21 and 39 days on average, respectively. In contrast to these categories, free applications in the Entertainment category stay in the Top 100 for a slightly longer period of time than paid applications; 43 days compared to 38 days.
  • In the Apple App Store, the majority of paid applications that have been in the Top 100 Overall during the entire period of November 2009 – April 2010 fall into the Games and Entertainment categories. The paid applications that have been in the Top 5 for the longest period of time are Doodle Jump (140 days), RedLaser (73 days) and Skee-Ball (68 days). The paid application that has been number one for the longest period of time is Skee-Ball (24 days). The free applications that have been in the Top 5 for the longest period of time are Facebook (12 days) and Paper Toss (7 days).
  • The majority of the 10 highest ranked paid applications were published in the following categories in April 2010: Productivity (Apple App Store for iPad), Games (Apple App Store for iPhone), Themes (BlackBerry App World), News & Weather (Google Android Market), Games (Nokia Ovi Store), Productivity & Utilities (Palm App Catalog) and in Games (Windows Marketplace for Mobile).
  • The majority of the 10 highest ranked free applications were published in the following categories in April 2010: Games and Entertainment (Apple App Store for iPad), Games (Apple App Store for iPhone), Music & Audio/IM & Social Networking/Themes (BlackBerry App World), Tools and Social (Google Android Market), Games and Entertainment (Nokia Ovi Store), Games (Palm App Catalog) and Social Networks/News & Weather (Windows Marketplace for Mobile).
  • In April 2010, the highest ranked paid iPad application in the Apple App Store was Pages, followed by GoodReader for iPad, and Pinball HD. The highest ranked free iPad application in the Apple App Store was iBooks, followed by The Solitaire and Break HD Free.

You can download the report for free here.

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Posted in Android Market, Apple App Store for iPad, Apple App Store for iPhone, BlackBerry App World, Distimo Report, General, Nokia Ovi Store, Palm App Catalog, Windows Marketplace | 1 Comment »

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