Posts Tagged ‘Apple App Store for iPhone’

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Case Study: The Impact Of A Lower Price On Your Ranking In The Apple App Store

Tuesday, August 17th, 2010

Last week, turn-by-turn navigation app company Navigon discounted all their navigation apps in the Apple App Store by 50%, to celebrate the first anniversary of its MobileNavigation iPhone apps in the App Store. MobileNavigator is one of most popular turn-by-turn navigation application for the iPhone. Navigon claims that they have sold more than a million iPhone apps on the App Store and is currently one of the top 5 grossing iPhone apps on the US App Store.

Navigon’s MobileNavigator iPhone apps were on sale for four days, starting August 12 and ending August 15, We analyzed the impact of this sale on the application’s ranking in the store. The chart below displays the rank of MobileNavigator Europe in France for the first seventeen days of August. The sale period is indicated using a light gray box.

Top Overall rank of MobileNavigator Europe in France

Top Overall rank of MobileNavigator Europe in France

Before the sale started, the MobileNavigator Europe app was ranked between rank 150 and 300 in the Top Overall category. At the first day of the sale, its rank instantly increased to a number 5 position. After the 3-day sale, the rank started dropping again and lowered to a position of 48. An interesting fact is that the estimated total revenue of Navigon also increased during the sale, which can be concluded based on the higher rank (increased from #9 to #1) in the Top Overall Top Grossing list.

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Posted in Apple App Store for iPhone | No Comments »

Apple Launches App Store Volume Purchase Program

Thursday, August 12th, 2010

Apple recently launched the “App Store Volume Purchase” program, which makes it easier for educational institutions to purchase iOS apps in volume and distribute those apps to employees and students. The program also allows app developers to offer special pricing for purchases of 20 apps or more.

In order to make purchases on the Apple Online Store for Education, Apple has to verify if the purchaser is authorized by their institution to encumber funds on behalf of the institution. Authorized purchasers are able to check out (purchase) quotes/proposals that have been submitted by other employees of an institution. Purchases may be made with a valid purchase order number or PCard.

Volume Vouchers can be purchased at the Apple Store for Education in denominations of $100, $500, $1000, $5000, $10,000. These vouchers can be bought on behalf of the educational institution by an Authorized Purchaser, and they may use purchase orders.

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Posted in Apple App Store for iPad, Apple App Store for iPhone | No Comments »

iBooks And Farmville Coming To The iPhone

Tuesday, June 8th, 2010

Yesterday at the WWDC, Apple’s CEO Steve Jobs announced the new iPhone, along with its new platform iOS4 (formerly known as iPhone OS 4). While talking about the ‘i’ platform, Jobs mentioned that the Apple App Store now has over 225,000 apps available for download while 15,000 new apps are received every week.

iPhone iBooks

One of the ‘app’ highlights was the announcement that the iBooks application, which is now only available to iPad users, gets an update and will become available to iPhone and iPod users. The updated iBooks application will offer the possibility to share books across all iOS4 based devices. Book sharing across the iPhone, iPod and iPad will be extended with the sync of place, bookmarks and notes attached to the books. Another part of the update includes that iBooks users now can read PDF files just the way like they would read normal iBooks books.

Besides the addition of the iBooks application, the popular Facebook application Farmville will be available in the app store later this month. Zynga’s Farmville will feature in app purchase support, along with push notifications about events happening at your farm. The 35 million daily players will be able to play Farmville even when they are outside or on the way.

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Posted in Apple App Store for iPad, Apple App Store for iPhone | 1 Comment »

Distimo Monitor Now Tracks Top Overall And Games 300

Thursday, May 20th, 2010
Distimo Monitor

For developers, Distimo offers a free analytics tool, Distimo Monitor, to monitor their own and competitive applications across all app stores, without any adjustments needed to their application’s code.

We have updated this tool to enable our users to track their own and competitive rankings in the Top Overall and Top Games categories in the Apple App Store for iPhone, until rank 300. While most users are only able to see the Top 50 or Top 100 depending on the client they use, these rankings provide great insight in how your application is performing in the market.

For more information about Monitor, or to access a live demo, please visit https://monitor.distimo.com/.

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Posted in Apple App Store for iPhone | No Comments »

Opera Mini In Apple App Store: Ranked #1 In 69 Countries Worldwide

Thursday, April 15th, 2010
Opera Mini Web Browser

Opera Mini Web Browser

The Opera Mini Web Browser was approved April 13th and became available for users on the Apple App Store soon after. The app climbed the rankings quickly and is now the #1 free application in 69 countries (out of 90). These are the stats as of now:

  • Ranked in the Top Overall free in 86 countries, among which the United States
  • Ranked #1 Top Overall free in 69 countries
  • Ranked #1 Productivity in 82 countries

It will be interesting to see how many users will use Opera’s browser instead of Safari, for now at least Opera’s browser is gaining a lot of traction.

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Posted in Apple App Store for iPhone | 13 Comments »

Distimo Report – February 2010 – Worldwide Apple App Store

Monday, March 22nd, 2010
It is our pleasure to release our monthly Distimo Report, based on February 2010 data. Distimo Report Logo
This monthly report focuses on the worldwide Apple App Store. The major findings are:

  • The most popular applications are the most expensive in Europe ($3.86 average), and the least expensive applications are in North America ($2.43) and Asia ($2.69).
  • Overall and worldwide, prices of the most popular applications have decreased 15% on average during the period, December 1, 2009 through February 28, 2010. The largest relative price decrease occurred in Australia where prices dropped 27% from $3.77 to $2.74.
  • The most popular applications in the Navigation category are the most expensive in Europe. This is due to the large number of turn-by-turn navigation applications covering different regions in Europe (e.g. TomTom Western Europe, Eastern Europe, UK and Ireland).
  • Games is the most popular category in Australia and North America (USA, Canada and Mexico), where 51% and 39% of the applications respectively, ranked in the top overall category are games.

You can download the report here.

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Posted in Distimo Report | 7 Comments »

New Apple App Store Category ‘explicit’?

Wednesday, February 24th, 2010

In the past few days a lot of buzz went around about the removal of more or less explicit sexual content apps from the Apple App Store. Apps like Wooble iBoobs, were removed from the store while other explicit apps like the Playboy app remained. In total 5,000 apps, are said to be pulled away. From our data we saw a decrease over the weekend of 2,000 apps. This most likely is the first weekly decline since the store launched.

Now developers that are trying to add new apps through iTunesConnect, can select a new category (screenshot) called ‘explicit’, however the category doesn’t show up in the actual App Store yet. We’ll keep you posted if Apple will launch this category anytime soon.

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Posted in Apple App Store for iPhone | No Comments »

Distimo Report – December 2009

Tuesday, January 26th, 2010
It is our pleasure to release our monthly Distimo Report, based on December 2009 data. Distimo Report Logo
This report covers five application stores: Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store and Windows Marketplace for Mobile.

This month’s most important findings are:

  • In Google Android Market, 65% of the publishers are located in the United States, 12% in the United Kingdom, 20% in Europe and 3% in Japan.
  • Publishers located in Europe price their applications highest with an average of $4.42, which is 49% higher than publishers located in the United States.
  • Applications in Apple App Store, Google Android Market and Nokia Ovi Store are priced at around $3.50. Windows Marketplace for Mobile and BlackBerry App World are more expensive, averaging $6.99 and $8.26 respectively.
  • Because of Microsoft’s market validation guidelines and additional fees for distributing applications in more than one country, the number of applications available in some countries is only a small percentage (<5%) of applications available worldwide.

You can download the report here.

This report was covered on TechCrunch here.

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Posted in Android Market, Apple App Store for iPhone, BlackBerry App World, Distimo Report, Nokia Ovi Store, Windows Marketplace | 1 Comment »

Apple App Store Tops 130,000 Applications Available

Tuesday, January 12th, 2010
Apple App Store Tops 130,000 Applications Available

Apple App Store Tops 130,000 Applications Available

As of today, the Apple App Store contains well over 130,00 applications: 131,562 to be exact. The store keeps growing at a rapid pace; on January 5th, Apple announced that they reached the milestone of three billion downloads. Just over 3 months ago, the store contained 85,000 applications.

Hence the amount of applications added in the past three months amounts to about 500 a day. When comparing these number with the numbers of one week ago, we can see that the Business category grew fastest, with 763 applications added in just one week. The category with the largest percentage of applications added since last week is Books, which grew 4.81%.

We have updated appstores.info with this information.

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Posted in Apple App Store for iPhone | 3 Comments »

Apple’s Black Friday Featured Apps

Monday, November 30th, 2009

To celebrate Black Friday, Apple put up a new section titled “App Store Essentials – Black Friday”. As we monitor all apps worldwide, we are able to track the influence of this promotion on the rankings of the featured applications.

Below you can find the rankings of these apps in the category they were published in:

Black Friday Rankings

Santa’s List – Christmas Gift Organizer entered the Productivity Top 100 because of the promotion, as well as Pocket Price (Lifestyle) and TheFind (Lifestyle), all achieving a ranking of 33 or better. Christmas Gifts List even entered the Overall Top 100 because of the promotion.

Being one of the apps in these promotional places greatly influences rankings and hence downloads, as we have seen before with “Apps for Everything” and “App Store Picks“. We will keep you posted on other promotional events by Apple.

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Posted in Apple App Store for iPhone | 1 Comment »

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