At the end of June last year, Verizon announced its plans to launch the VCast application store. Now at CTIA Wireless 2010, Verizon disclosed the launch date; March 29. The store will initially support BlackBerry devices, with more platforms to follow.

Verizon already offered applications to their subscribers for several years, but only for the BREW platform. With this new step, Verizon says it wants to make it easier for developers to get their applications in several stores:

The ultimate goal he said is to make it as easy as possible for developers to get their applications in the hands of consumers and to create more channels for accessing this content. This means that applications that have already been approved for RIM’s App World store will move through the process as quickly as possible and be ported directly to the Vcast store. The goal is to have most applications approved and on the network within 14 days. (Lowell McAdam, CEO of Verizon Wireless, via cnet)

Billing
Consumers that buy applications in the VCast store, will be able to pay with just one click. No credit card or Paypal needed, the purchase will be billed on the monthly Verzion phone bill.

Developer revenue share
Developers will receive 70% revenue share on sold applications.

Verizon is the largest operator in the US, with now over 87 million subscribers. We’ll keep track on the Verzion VCast launch and added the store to appstores.info.