The LG Application Store was launched in July last year. Up until know, the store focused on Windows Mobile applications. At the moment, 2,969 content items are available, depending on the specific country version of the stores. One third of the content falls in the Wallpapers category.

LG just released an update of its storefront. Next to a new interface, the store is now available in 23 countries, up from the initial 17. LG plans to bring the number of supported countries to 33 within this year.

Additionally, LG announced that besides Windows Mobile, it will be supporting Android applications before the end of year. This is how the new web storefront looks like:

LG's First Android Device: GW260

As announced previously, LG just released its first Android device, the GW620 (LG InTouch max). Interestingly, LG touts the personalisation options of the phone through Google Android Market:

Personalise your phone with a series of apps to suit you, from news and weather apps, to games apps, and your favourite social networking apps including Facebook and Twitter.

The release follows LG’s announcement that Android will power half of the smartphones they will launch in 2010. This is bad news for Microsoft, as LG has shipped many Windows Mobile devices to date.

It doesn’t seem that LG is planning to include its own application store on the device, which currently supports applications for Windows Mobile only.

The LG application was launched in July in Singapore and Australia. An overview of the store after 3 months:

Countries
The store is now live in 15 countries.

Content
The store contains 1,295 applications, of which over 90% is paid. The categories with the most content items are Games, Education and Utilities. See an overview of the applications per category below:

LG Application Store content

The store supports Windows Mobile applications for two LG phones, the GM730 and KS20. Applications can be downloaded via the PC or directly to the phone via the LG Application Store mobile website.

Billing
Billing is done via credit card. The supported cards at this moment are Visa, Mastercard and Amex.

Revenue share
Developers receive 80% revenue share.

Developers that want to publish applications in the LG Application Store can go here.

LG Electronics just announced that they are launching an app store. And it’s launching fast, as in now. The initial focus of the store will be on Asia, with a worldwide roll-out to follow at the end of this year. The store is called LG Application Store and is now already available in Australia and Singapore.

Content
The store contains 1,400 applications, of which 103 free. That’s over 90% paid content, following the trend of Nokia Ovi Store. At this moment, only Windows Mobile applications are supported, and the store is available for two LG handsets, with more to follow. The store divides all applications in the familiar categories.

Downloading applications
To download applications, you first need to register an LG account. At this moment, the store is only accessible via a PC. Users download applications to their desktop and need to use Windows ActiveSync to get it on their phone. This can be quite a hassle for consumers. Many Windows Mobile users might be familiar with ActiveSync, but it would be a lot easier to get download applications directly over the air to the phone, without the need for a PC. Especially with a focus on Asia, where the PC penetration is very low and many people use their phone as primary internet device, this can certainly become a problem.

Billing
Billing is done via credit card. The supported cards at this moment are Visa, Mastercard and Amex.

Revenue share
Developers receive 80% revenue share.

LG is now the 6th major phone manufacturer launching an application store, following the steps of Apple, Research In Motion, Nokia, Samsung and Sony Ericsson. It is the third largest mobile phone manufacturer worldwide and has a global market share of 10%. Developers that want to get their application in the store, you can register with LG.

We will keep track of the LG Application Store and post more details soon. We added the application store to our app store overview.