Pricing in Apple App Store: no country is the same

June 23rd, 2009 by Vincent Hoogsteder


Currently, the prices for paid applications in the Apple App Store are highly fluctuating. Developers seem to be in search for the best pricepoint for their application and experiment to find out what works best.

The content in the Apple App Store is also very country specific. We made an overview of the total price of the 100 most popular paid applications in a selection of countries:

Price of the total top 100, per country

Total price of the paid top 100, per country

* based on daily exchange rate

There are large differences between countries. In Europe, the top 100 total price varies from €199 in Greece, up to €252 in Portugal. A difference of over 25%. The United States price is even lower, but greatly affected by the Dollar – Euro exchange rate.

The content of the App Store varies per country; not the same applications find their way into the top listings in different countries. This has a big impact on the total price of the apps per country app store. We will keep track of these developments. More detailed info on country specific developments is available in our monthly Distimo Report.

Vincent Hoogsteder

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