Nokia Ovi Store was launched three weeks ago. For billing, consumers mainly had to rely on credit card. Not an ideal situation; not all youngsters have credit cards, and it’s just an extra step filling in those details if you want to buy a cool game or app.

Good news: Nokia announced it has signed deals with 27 operators to offer billing to Ovi Store users. This means that you will be able to buy an application with just one click, and the purchase will be charged to your phone bill. Easy and clear for the consumer.

Content in the store today
Ovi Store was launched with around 1.200 content items, of which 90% paid.

Today, there are 1.488 items available in the store, of which are still more than 90% paid. This significant percentage paid content is mainly caused by games and personalization items. If you look specifically at applications, the paid percentage is lower, 70%.

First numbers from Nokia
Nokia also released some initial numbers from the first weeks since the store has been live:

• Consumers from 152 countries have visited Ovi store in the first two weeks.
• The store is available from 75 handsets in five languages.
• Ovi store has mobile billing agreements with 27 operators.
• Many of the top apps are social networks and messaging applications (Twitter, Facebook, Flickr, SMS, etc)
• The applications category is the top among free apps , followed by Gaming within the premium content.
• Gravity has the highest revenue while Photo Twister is the most downloaded app.
• Germany, Italy, Spain, UK and USA are the top five countries for download.

Vincent Hoogsteder

Tags: Nokia Ovi Store, operator billing

This entry was posted on Friday, June 12th, 2009 at 2:25 pm by Vincent Hoogsteder and is filed under Nokia Ovi Store. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.