It has been buzzing around for weeks now, but the Nokia Ovi store launch has begun. It is now available in Australia, Ireland and Singapore. Nokia is soft launching the Store; a limited amount of Nokia users can get it via the Download! client, which will be replaced by Ovi Store.
Expect an official full launch soon!
If you see the Nokia Ovi Store appear, please let us know in the comments.

via Allaboutsymbian.com
Update: Ovi Store is live.
Check it out on your PC or Nokia phone onĀ http://store.ovi.com/
Vincent Hoogsteder