Reid Hoffman (LinkedIn) on Distribution

April 20th, 2009 by Remco van den Elzen
Reid Hoffman, CEO LinkedIn

Reid Hoffman, CEO LinkedIn

Reid Hoffman, CEO of LinkedIn and investor in more than 60 web ventures, just wrote about his rules for investing in startups on TechCrunch. His first rule is to think about reaching a massive audience:

“In real estate the wisdom says “location, location, location.” In consumer Internet, think “distribution, distribution, distribution.”

At Distimo, we feel exactly the same way. Although we think developing a good product should be no. 1, a good product is nothing without proper distribution.

Remco van den Elzen

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