Distimo Report July 2010

July 30th, 2010 by Vincent Hoogsteder

Distimo Report Logo

It is our pleasure to release our latest Distimo Report.

This report covers the Apple App Store for iPad and iPhone (with specific focus on in-app purchases), as well as BlackBerry App World (Worldwide), Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile for June 2010 in the United States. The major findings are:

  • The percentage of applications with in-app purchases is significantly higher in the Apple App Store for iPad (10%) than in the Apple App Store for iPhone (2%). The Games and Social Networking categories in both stores have the highest proportion of applications with in-app purchases available.
  • The most successful free applications that monetized using in-app purchases this month in the Apple App Store for iPhone are MobiTV (MobiTV), ESPN 2010 FIFA World Cup (ESPN) and Tap Fish (BayView Labs).
  • The most successful paid applications that monetized using in-app purchases this month in the Apple App Store for iPhone are Guitar Hero (Activision Publishing, Inc.), TomTom U.S.A. (TomTom International BV) and Call of Duty: World at War: Zombies II (Activision Publishing, Inc.).
  • Mirroring the Distimo report covering May 2010, Pages and iBooks, published by Apple Inc, are again the number one paid and free applications on the Apple App Store for iPad, respectively.
  • Three out of the ten most popular applications in the Apple App Store for iPhone were published by Electronic Arts.
  • Quickoffice Connect Mobile Suite for iPad entered the top 10 highest ranked paid applications chart in the 6th position. It was the
    top grossing application in the Apple App Store for iPad after Pages by Apple Inc.
  • Nine out of the ten most popular paid applications on the Apple App Store for iPhone are Games, however only two out of the ten most popular free applications are Games. In the Nokia Ovi Store, seven out of ten of the most popular paid applications are Games, while only three out of ten of the most popular free applications are Games.

You can download the report for free here.

Vincent Hoogsteder

Apple Rolls Out ‘iAd For Developers’

July 29th, 2010 by Remco van den Elzen

iAds

Apple already rolled out the iAd Network that enables advertisers to ‘put their brand into the hands of consumers’. Now, Apple also rolled out iAds for Developers, enabling developers to promote their applications in other apps. This is similar to Flurry’s AppCircle initiative, which Flurry calls a ‘cross-selling solution’ for mobile applications.

According to Business Insider, Apple currently charges 25 cents per click for iAd for Developers. As they note, this is cheaper than Apple’s iAd for brand advertisers program: 1 cent per impression and $2 per click. Apple however does not only profit from iAd’s for Developers 25 cents per click, but also the -hopefully- increasing download and revenue figures of the Apple App Store in its entirety.

According to Apple’s iAd for Developers FAQ, competitors ads can be excluded from advertising in your own app, based on keywords, URLs and app ID’s. Apple will then choose the ads they think are most relevant; there is no option to choose specific applications you would like to be promoted.

via: Mobile Entertainment

Remco van den Elzen

Google Expanding Android Market Carrier Billing

July 27th, 2010 by Vincent Hoogsteder

In Google Android Market, the main billing method is Google Checkout. This means that a consumer that wants to buy applications in the Android Market first has to sign up for this service, in order to be able to make payments to the application developers.

Last December, Google also announced carrier billing for T-Mobile customers in the United States. Instead of signing up to Checkout, these users can simply buy an application with one single click, and see the purchase reflected on their monthly phone bill.

Now it seems Google is expanding this carrier billing to more carriers and countries. This was recently published on the official Android Developers blog:

Adjustment to Market Legals
Posted by Tim Bray on 23 July 2010 at 5:24 PM
Please note that we have updated the Android Market Developer Distribution Agreement (DDA). This is in preparation for some work we’re doing on introducing new payment options, which we think developers will like.
In the spirit of transparency, we wanted to highlight the changes:
In Section 13.1, “authorized carriers” have been added as an indemnified party.
Section 13.2 is new in its entirety, covering indemnity for payment processors for claims related to tax accrual.

Adjustment to Market Legals

Please note that we have updated the Android Market Developer Distribution Agreement (DDA). This is in preparation for some work we’re doing on introducing new payment options, which we think developers will like.

In the spirit of transparency, we wanted to highlight the changes:

In Section 13.1, “authorized carriers” have been added as an indemnified party.

Section 13.2 is new in its entirety, covering indemnity for payment processors for claims related to tax accrual.

It would be good to see more carrier billing coming to the Android Market for developers with paid apps. We’ll keep you posted when more news becomes available.

Vincent Hoogsteder

Intel AppUp To Accept Adobe AIR Apps Starting August 14

July 23rd, 2010 by Remco van den Elzen

Intel just announced that they will start accepting Adobe AIR apps on August 14th:

Intel Atom Developer Program now supports Adobe AIR apps and provides resources and a strong community of developers familiar with Atom and AppUp. The Adobe AIR run time supports a wide range of platforms and is widely adopted for delivering rich applications outside the browser

Developers who are members of the Atom Developer Program can download the preview release of the Melrose AIR Beta SDK and prepare their apps for submission to Intel’s Atom Developer Program.

Remco van den Elzen

Flipboard Ranked #1 Worldwide

July 22nd, 2010 by Remco van den Elzen

Flipbard

Flipboard (iTunes), the ‘personalized social magazine’ that was launched the day before yesterday (and officially ‘released’ July 21, 2010), is now the #1 News application in all 10 countries where the iPad is available. Of these ten countries, the new application is even the #1 Top Overall application in all countries except for Japan, where “オトコが進化する情報マガジン R25″ and TagDisk HD are ranked higher than Flipboard (#1 and #2 respectively).

Additionally, Fliboard is also ranked #1 Top Overall in eight out of nine countries where the iPad will launch this Friday: Austria, Belgium, Ireland, Luxembourg, Mexico, Netherlands, New Zealand and Singapore. In Hong Kong, the application ranks #2.

Remco van den Elzen

Top 5 Apps Downloaded By Samsung Wave Owners

July 21st, 2010 by Remco van den Elzen

Samsung announced the top 5 global applications, measured by downloads two weeks ago, on Bada:

  1. SouthAfrica2010 (Developed by Mubaloo)
  2. Hit My Boss (Developed by Rightbrain Communications)
  3. Reaction Test (Developed by ABC Solution)
  4. Basket Ball (Developed by Uangel)

    Basket Ball (Developed by Uangel)

  5. Brain Training (Developed by bluepin)

It may come as no surprise that the number one application is related to soccer, as this list was compiled based on the number of downloads during the world cup. As IntoMobile noted, interestingly this list lacks major publishers, “which still seem unconvinced about the prospects of the Bada platform”. As Samsung will keep publishing these lists on a regular basis, we will keep an eye on whether applications from major publishers will enter the top listings.

via: IntoMobile

Remco van den Elzen

Updated On Appstores.info: Apple App Store for iPad and iPhone

July 21st, 2010 by Remco van den Elzen

Apple announced new figures for its third quarter, and we have updated appstores.info accordingly:

  • Apple began selling iPads during the quarter, with total sales of 3.27 million
  • There are 100 million iOS devices out there now

Additionally, 1.7 million iPhone 4s were sold in the five initial countries. Apple also told 5 billion applications have been downloaded so far with a total revenue share for developers of 1 billion USD. Please note however that these figures haven’t been updated since Apple announced the iPhone 4.

Tim Cook, Apple’s COO, was particularly positive about iPad’s sales:

It took 20+ months to sell the first million iPods. It’s one month for iPad. It’s not taking a typical early-adopter curve. Our guts tell us that this market is very big. And the iPad is defining the market.

via: TechCrunch

Remco van den Elzen

Android Market Goes Paid In Korea

July 16th, 2010 by Vincent Hoogsteder

The Google Android Market is now available in 46 different countries. In all these countries free applications are available for consumers, but the number of countries where paid applications can be purchased is limited. Google is adding support for paid apps in more countries and now introduced this in Korea, bringing the total number of countries with paid Android Market content to 14. From the official Android Developers blog:

As of today, Android Market is open for business to application buyers in the Republic of Korea. We hope that this will make the outstanding Android devices now available in that nation even more useful and fun. We welcome the people of Korea, acknowledged everywhere as one of the world’s most-wired societies, to the world of Android.

As of today, Android Market is open for business to application buyers in the Republic of Korea. We hope that this will make the outstanding Android devices now available in that nation even more useful and fun. We welcome the people of Korea, acknowledged everywhere as one of the world’s most-wired societies, to the world of Android.

At this moment, developers from 9 countries can submit paid applications to Google Android Market. The addition of paid applications to the Korean Android Market is very welcome. Android has been gaining a lot of attention in Korea, with for example Samsung’s recent announcement that it sold 200,000 Android powered Galaxy phones in Korea within 10 days.

Vincent Hoogsteder

BlackBerry App World To Be launched In China

July 16th, 2010 by Remco van den Elzen

BlackBerry App World

Mobile Business Briefing reports that Research In Motion is to launch a Chinese version of BlackBerry App World ‘as part of a major company push into the world’s largest mobile market’. China’s head of RIM told Returs that App World will launch ’soon’.

In May BlackBerry services were launched in China via CDMA carrier China Telecom, and China Mobile is working with RIM on the production of devices capable of supporting its 3G network; currently BlackBerry services are only offered over their 2G GSM network.

According to the company, applications are downloaded at a rate approaching 1 million a day. As there are now 8,563 applications available, this amounts to about 120 downloads a day per application on average (at max).

Remco van den Elzen

Windows Phone Marketplace To Launch In 17 Countries This Holiday Season

July 13th, 2010 by Remco van den Elzen
Windows Phone

Windows Phone

Aaron Woodman of Microsoft just put a post online on their blog, giving more details about Windows Phone 7 and its ‘Windows Phone Marketplace’. He announced that Windows Phone 7 will still be available this holiday season. At first, Windows Phone 7 will support 5 languages; English, French, Italian, German and Spanish.

Most importantly however, the Windows Phone Marketplace will support ‘the buying and selling of applications in 17 countries’: Australia, Austria, Belgium, Canada, France, Germany, Hong Kong, India, Ireland, Italy, Mexico, New Zealand, Singapore, Spain, Switzerland, United Kingdom and United States. Currently, Windows Marketplace for Mobile is available in 30 countries worldwide.

Remco van den Elzen


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